From a modest shop in the heart of Turin to a company with production facilities in Italy and abroad. A story with many stories inside , filled with emotions, changes and innovation.

Led by four generations of entrepreneurs the company was first born in the hearts. Inspired by his love for coffee Luigi Lavazza invents the blends, secret recipes born combining different types of coffee to create a unique aromatic character.The blending becomes art.

Today the company aims at innovation for the transformation of coffee throughout its supply chain, from plantation to cup. The goal is to make "a good coffee" and turn it into culture, legacy of knowledge to share. It is the mission of the Lavazza Training Center, the largest coffee training network, dedicated to those who work in restaurants, distribution and to all the coffee lovers.